Buying art online is a new fulfilling trend for distinctive bunch of marketers and collectors. Within the last 20/30 years, the whole art and performing sectors have been changed and reshaped from the old traditional prospective. Today students, young artists, galleries, and new digital platforms are main protagonist of a marketplace that works mainly online. On the other hand, new kind of collectors like “millennials” and “pure classic” collectors improved the habit of searching and purchasing new art pieces forever. In few words, there’s a new way of buying art online. A true enrichment for that market and all art lovers. Buying art online is more than just a temporary excitement, it sounds more like a perpetual development in which everyone can contribute. But what is behind this phenomenon and how and why could be important buy art online today? Let’s try to give some answers and attempt to look behind collectors needing, online platform and galleries contributes and what should anyone consider before buying art online.
1. The digital art platforms and online galleries
With the digitization development, today we can buy almost everything online. Of course, nobody should not forget the environmental aspect and the fact that online shopping has some advantages and some other disadvantages compared to real world. But if you look at the whole art market and the corresponding online platforms, the new way of buying art online has so many positive aspects. For true art lovers, any platform and art gallery online it is a real opportunity to buy affordable art without moving from home, observing and purchasing some art pieces located in every corner of the planet. On the one hand, the online presence offers even more object and artworks to consider compared to 30 years ago, which makes more difficult have a clearer idea of what consider within the next purchase. But looking this as an opportunity (as more choice and availability), being able to purchase a beautiful artwork online changes the entire experience of buying art like never happened before. The trend to inspect and buy art online has continued to rise over the years. Galleries now actively use online platforms to sell works of art, and major auction houses carry out online auctions weekly. Within the Italian art market, one pioneer of its age was Kooness, established today as one of the main global digital online platform where you can search and buy best selection of artworks (by both emerging and established artists). With an easy-to-navigate menu, you can also filter categories, galleries by locations and type of artworks, having a full access of what is currently available among the art market all over the world. On their magazine, Kooness explore every week news, trends and publish suggestions, helping out new customers and collectors to move right steps in this fascinating world. Within this hot topic we are talking today, we suggest you read “how to buy art online” a full and detailed guideline which analize from each angles and aspects the importance of buy art online.
2. A place for young artists
For potential buyers, the effort to find out new emerging artists or artworks could worth the investment in next future, it’s a long and intensive work to deal with. Today this process is even more challenging within the Internet-Era, but It is also a great advantage for young and unknown artists to show and offer their own works of art online. For ages, students and many little artists were find not that easy (..or almost impossible) exhibit their works in a gallery or exposition. This because it used to require a name, a professional background, and contacts. Today with digital platforms and online auctions active worldwide among the art market, a key point for young artist is to certificate your work. One way could be creating a digital portfolio. Direct, simple to navigate and with the merely purpose to show best way what are you really capable to do. Another good idea is to express your art and concepts by developing attractive social media channels.
3. The Power of Attraction
We subconsciously look for what we like, for something that tickles our aesthetic motivations and touches us emotionally. So, when it comes the buying art online momentum, the most important criterion is “attraction”. If we find an artwork that represent something to us, the desire to own it grows exponentially. Unlike other tangible objects, art pieces are almost made to last forever. They can be passed down through generations, change owner, be presented in exhibitions or museums, increase value and gain/lose attention. Doing so, they change themselves, not just the subjective way in which they are viewed. In short, buying art online is an intimate process, because each artwork has itself an emotional value. More you engage with the artist and its works, a kind of underneath communication journey between the buyer and the artist is building up constantly. Most artists have a close connection to their own works and so their followers.