Bizarre fake grocery store inside Vegas art installation fascinates TikTok

TikTok users are fascinated by an immersive fake grocery store experience that’s gone viral on the app.

An Australian influencer called Anna Paul, who has 3.4 million followers on TikTok and 1.5 million on Instagram, shared a video of herself at the bizarre place.

The video has already had almost 20 million views in two days as internet users are captivated by the strange experience, and many are also very confused.

Where is the fake grocery store? And why is it there? Read on to find out…

Fake grocery store goes viral on TikTok

In her viral video, Anna Paul took viewers along with her as she visited the fake grocery store.

The whole place looks real, with aisles, shelves, checkouts and products lining the walls. It even looks like a shop from the outside!

However, every item is actually fake, with foam fruit, chips made of pillows, plastic meat and empty cans.

There are strange products too, like canned mammoth chucks, tattooed chickens and giraffe-shaped cleaning products.

At the back of the store there is a fridge that looks real but is actually a door which leads you into another strange area.

The room is filled with psychedelic lights and corridors that lead off into more bizarre experiences.

TikTok – Music Colour Trailer

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TikTok – Music Colour Trailer

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Inside Omega Mart in Las Vegas

The place is called Omega Mart and is in interactive art installation located in Las Vegas.

Created by American arts company Meow Wolf and located in the Area15 complex, it features contributions from over 300 artists and designers.

People entering the experience can explore a fake supermarket before being taken through other areas where they can solve a story.

It’s called an Alternate Reality Game and people must use clues to solve a tricky narrative.

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Origins of the installation

The experience opened in February 2021 after years of planning.

It all started in 2009 when a series of artists cerated a DIY pop-up grocery store exhibit in Las Vegas, but it wasn’t very successful.

Then, American arts and entertainment company Meow Wolf, which creates large-scale immersive art installations, decided to make another one in 2012 in Santa Fe, Mexico.

These installations were temporary and eventually closed, but Meow Wolf then announced a permanent attraction in Las Vegas which would be in complex Area15.

Omega Mart was supposed to open in 2020 but was delayed due to the Covid-19 pandemic.

Video by @anna..paull on TikTok

Some TikTok users think it’s creepy

Over on TikTok, some people are mesmerised by the wacky experience and want to try it out for themself.

However, others think the whole experience looks scary, strange and like something out of a nightmare.

“I would cry and get lost,” one person wrote whilst another said: “This would freak me out.”

A third person wrote “That’s a panic attack waiting to happen” with another commenting: “I would get claustrophobic, confused and cry.”

Omega Mart is open Monday – Sunday from 10:00am – 12:00am and is located in AREA15, an immersive art and entertainment district just minutes from the Las Vegas Strip. Tickets cost $49 and can be bought here.

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